Meta Strategy Dashboard

Handyswap.com — Germany market launch overview for Apple & Samsung devices

Market Size

€19.8B

Smartphone revenue 2024

+5.2%

Online Shoppers

75%

Made purchase last month

+3.1%

Apple Share

41.0%

Mobile vendor market share

+2.4%

Samsung Share

30.7%

Mobile vendor market share

-1.2%
German Mobile Market Share (Jan 2026)
Apple and Samsung together command over 71% of the German smartphone market
German E-commerce Revenue (€B)
Europe's largest e-commerce market with consistent year-over-year growth
20222023202420252026E2027E04080120160
Germany Digital Ad Spend by Category (€B, 2025)
Social media and video advertising show the highest growth rates, making Meta an ideal platform
0481216Social MediaSearchDisplayVideoProgrammatic
  • Spend (€B)
  • Growth (%)
3-Step Meta Campaign Funnel
Structured approach to testing, scaling, and retargeting for the German market
1

Awareness

Broad targeting, test marketing angles

Budget

20%

Target KPI

CTR > 1.5%

2

Consideration

Lookalike audiences, winning creatives

Budget

60%

Target KPI

ROAS > 3x

3

Retargeting

Cart abandoners, cross-sell accessories

Budget

20%

Target KPI

CPA < €15

German Consumer Insights

Trust is paramount

German consumers prioritize security, warranties, and authentic product claims

Mobile-first shopping

66.4% user penetration with mobile commerce dominating e-commerce

Privacy-conscious

Stricter data privacy expectations require first-party data strategies

Value clarity over hype

German audiences respond to factual, precise messaging over emotional marketing

Product Focus Areas

iPhone Pro Series

Highest demand — 41% market share. Lead with flagship models.

Samsung Galaxy S-Series

Strong challenger at 31%. Highlight AI features and value.

AirPods & Galaxy Buds

Cross-sell with every phone purchase. High-margin accessories.

iPad & Samsung Tablets

Target students and professionals. Productivity-focused messaging.